BDS supporters have shifted to a new strategy, a “de-localizing” of the Palestinian cause via attacks on Israel’s cybersecurity industry. Their aim is to universalize an image of Israel as a facilitator of global rights abuses. This approach does not require adherents to support the Palestinian cause to gain momentum. In the face of regional geopolitical turmoil, Israel should develop an offensive disruptive response to undo the reputational damage caused by this aggressive form of information warfare.