Shay Attias

Israel Needs American Jewry, Now More than Ever

| June 12, 2019

The persistent affiliation of the American Jewish diaspora with the Democratic party – a party that is vocally and increasingly critical of Israel – raises concern over what will happen when the US eventually elects another Democratic president. When that happens, the gap between Israel and American Jewry, one of its most powerful and necessary diplomatic assets, will be even bigger than it is today.

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The Barring of Eurovision from Jerusalem Is a Win for the BDS Movement

| May 14, 2019

The €28.5 million Eurovision song contest, which draws 200 million viewers from 42 countries, might seem to be just a huge pop spectacle, but it is a good deal more. In addition to serving as an entertainment vehicle, it is a powerful mechanism of soft power – a tool that is critically important to the modern State of Israel and particularly to the city of Jerusalem. Europe’s refusal to allow the contest to be held in Jerusalem, in contravention of Eurovision’s own rules, constitutes a victory for the BDS movement.

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Soft Power and Global Standing – No. 1

| June 21, 2018

The term “soft power” came into currency in the 1990s but its use has accelerated dramatically in recent years, reflecting the explosion of the digital age. Soft power is defined as the application of persuasive, rather than coercive, techniques to attract positive attention on the international stage and thereby achieve greater room for diplomatic maneuver. Soft power assessments can be used to compare how countries stand in terms of democracy, global image, corruption, life expectancy, and many other criteria. Soft power combined with hard power – i.e., military strength and the ability to coerce – amounts to “smart power,” a metric in which Israel is particularly strong.

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