On February 28-29, Dr. Shay Attias, a senior researcher at the BESA Center, participated in the Brand-Finance World Conference on “Soft Power” held in London.
Dr. Attias participated in discussions and appeared on panels with researchers and key figures in the international arena, including a former Prime Minister of Great Britain, the First Lady of Ukraine, and directors of foreign ministries from all over the world. The conference emphasized the importance of soft power in world politics and presented trends, strategies and case studies that demonstrate ย its continuing influence on the promotion of international interests, especially in times of crisis.
