The coronavirus (COVID-19) pandemic has ushered in a new age of global diplomacy. Asian countries are trying, with some success, to turn the global health crisis into an opportunity to enhance their soft power and fill the diplomatic vacuum left by President Trump. South Korea has launched a national campaign to brand itself as the “cutting edge” state in the fight against the virus, and its president is leading an aggressive diplomatic effort focused on the G-20 and Japan. The nations that emerge successfully from the global health crisis will gain influence, strengthen their diplomatic positions, and attract foreign investment—the essential components of soft power.