- Dr. Shay Attias
- May 5, 2020
- Paper No. 1550
The recent “backpacker deal,” the Crimean Peninsula annexation, and Russia’s Sochi Olympic Games are all examples of Vladimir Putin's global “smart power” strategy, which combines soft and hard power. In winning Russian sovereignty over the Jerusalem complex containing the Church of the Holy Sepulchre, he scored a significant soft power win.